Picture your favorite brand's logo.
Now, picture it in black and white. How do you feel about it?
A brand is the perception of a product, service, experience, or organization. The colors you use, the words you speak, and even the smell of your product or storefront can evoke positive or negative feelings in your clients toward your brand. The right combination of these sensory cues becomes representative of your business. Without them, your business is just another transaction to the consumer.
Branding turns your business into a friend, a resource, and an extension of your clients’ lives.